![]() "No one should strive for overnight success - success can disappear overnight," Miler explains to those looking to follow her rise to superstardom. Sure, following trends can help, but it's Miler's ability to always make her videos unique that keeps her from becoming just another TikTokker. She thinks of them as her friends that she can joke with and be her authentic self around. Despite ever-changing algorithms, unreliable engagement, and getting lost in the obscurity of TikTok's For You Page, Miler shows up for her audience. Persistence is truly Miler's ultimate secret to success. At the end of the day, millions of likes, views, and comments mean nothing if you don't have a community that supports you." Explore, do different things, always change… and focus on the community, not the numbers. "Believe in yourself and what you're doing. "It might feel like everyone's blowing up and it's super easy - but it's not," she says. "People have been watching me for a person's whole lifetime which is absolutely insane but really cool…it's a huge honor and it feels like you've been seen in the world."įor aspiring content creators, Miler offers this advice: Be patient. I even did some math on one particular video - if you counted all the hours people have watched it, it would add up to 90 years," she says. "It kind of freaks me out sometimes because I think about all the people who have seen my face. I feel like I have finally found people who understand me and is the best feeling ever." Some people call it overworking, but if you're doing a job you love, it doesn't feel like work and it actually is something that brightens up each and every one of your days. "Being a content creator has really made every day a dream for me, because I'm doing what I love and I enjoy it," Miler tells Allure of her hobby-turned-full-time-job. It's Miler's expert storytelling that has helped her expand her audience base to almost 15 million globally and practically changed her life overnight. Now, almost three years later, she's built a community of over 13 million followers and garnered over 630 million likes on these short one-minute videos alone. The 24-year-old Croatian content creator started her TikTok page in 2019 and quickly found a home as a central figure on BeautyTok. It happened by accident - a pleasant consequence of sharing her hobby on a social media platform. ![]() Miler, also known as MimierMakeup, never expected to become internet famous.
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